New EMEA distribution deal expands enterprise storage access

Hammer teams up with Nexsan to offer storage solutions across EMEA, enhancing modern data management capabilities.

Hammer Distribution has formed a strategic alliance with Nexsan, an innovator in secure and high-performance storage systems.

The collaboration sees Nexsan's product line integrated into Hammer's widespread EMEA network. This enables resellers and customers to access storage designed for demanding data environments, where reliability, efficiency, and security standards are uncompromisable.

Under this agreement, Hammer Distribution will officially distribute Nexsan’s products across Europe. This partnership accentuates Hammer’s adeptness in delivering comprehensive on-premises storage and data protection solutions, while widening Nexsan’s regional footprint and partner network.

The E-Series, Unity, and Assureon platforms are recognised for performance, energy efficiency, and advanced security features.

Flexible deployment options seek to ensure that partners benefit from streamlined support and technology that simplifies data management while bolstering operational resilience.

With the rise of AI, analytics, and high-performance computing in EMEA, Nexsan provides a reliable foundation for data-intensive infrastructure. The Unity NV-Series offers multi-protocol performance catering to GPU-driven computing environments, while the E-Series aims to provide ultra-dense, energy-efficient scalability at lower costs compared to traditional platforms.

Nexsan seeks to empower its partners with storage solutions robust enough to support AI pipelines, high-bandwidth research models, and modern data lifecycle management without compromising resilience, access, or budget.

Vincent Phillips, CEO of Nexsan, noted, “AI and high-performance computing require storage that isn’t just fast, but inherently dependable and designed for sustained data growth.” He added, “Our partnership with Hammer ensures that customers across EMEA can access enterprise-class infrastructure built to retain, protect, and mobilize the massive datasets that power modern AI innovation. Together, we can deliver smarter scale, stronger integrity, and the reliable performance that next-generation data environments demand.”

This partnership reinforces Hammer’s commitment to expanding its enterprise IT ecosystem by forging alliances with forward-thinking tech leaders. Hammer Distribution and Nexsan have joined forces to empower resellers and enterprises throughout Europe, equipping them to excel in a data-driven landscape where scalability, security, and performance are integral.

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