NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

Read More
NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

Read More
NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

Read More
NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

Read More
NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

Read More
NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

Read More
NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

Read More

Videos

Data Centre World Frankfurt 2026
Data Centre World Frankfurt 2026
Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses...
In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand...

News

Paessler announces acquisition of UVnetworks, aiming to enhance their IT and OT monitoring capabilities.
UAE-headquartered AI infrastructure operator strengthens capital base to scale cloud and compute deployments across the United States and Europe.
CTERA InsightAI is an AI intelligence layer designed to support enterprise data management through real-time analytics, security monitoring, and operational insights.
Jet app enables partners to engage and expand through digital experiences, streamlining processes and enabling real-time rewards.