NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

Laurent Gil, President of Cast AI, discusses the findings of the company’s 2026 State of Kubernetes Optimisation Report, a comprehensive analysis of GPU, CPU, and memory utilisation across non-optimised...
Kiersten Hileman, Available Infrastructure VP of Partner Relations, discusses Project Qestrel, a nationwide fleet of cybersecure, private neocloud edge data centres – the initial phase, to be live by the end...
In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches...

News

DigiCert has introduced an AI Trust framework to support authentication, governance, and verification across AI systems, models, and digital content.
KOcycle's commitment to sustainability earns them the King’s Award for Enterprise, highlighting their role in helping shape the channel’s ESG agenda.
Jonathan Berger is appointed by SonicWall to lead global channel strategies and enhance partner engagement.
The State of Application Strategy Report outlines AI’s progression into a production workload, alongside multi-cloud deployment complexity and increasing requirements for governance and control measures.