NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to...
Kiersten Hileman, Available Infrastructure VP of Partner Relations, discusses Project Qestrel, a nationwide fleet of cybersecure, private neocloud edge data centres – the initial phase, to be live by the end...
Ben Pritchard, CEO of AVK, discusses the launch of what is believed to be Europe’s first, large-scale, 110 MW on-site microgrid, developed to support early phase site operational resilience. Located within...
Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses...

News

At its 2026 Relate event in Colorado, Zendesk outlined its push towards an autonomous service workforce, revealing new AI platform capabilities. The event focused on balancing AI-driven scale with trust,...
Former HP, ServiceNow and Okta partnerships leader joins to build out Cycloid's partner ecosystem across system integrators, MSPs and sovereign cloud providers.
Legrand has announced that its award-winning Keor FLEX modular Uninterruptible Power Supply (UPS) has been named “Data Centre Sustainability Innovation of the Year” at the prestigious DCS Awards 2026, held...
Abnormal AI strengthens its team with key executive hires amid rising AI-generated cybersecurity threats, aiming to enhance product innovation and customer support.