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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS

Zendesk Relate 2026: Velocity, vision, and the autonomous service workforce

At its 2026 Relate event in Colorado, Zendesk outlined its push towards an autonomous service workforce, revealing new AI platform capabilities. The event focused on balancing AI-driven scale with trust, governance, and operational resilience.

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Automation will reshape IT operations within three years, say a third of teams

SolarWinds research reveals growing confidence in automation, however concerns around accuracy, skills and oversight remain.

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NEWS

Downtime is a systemic business crisis

600 billion annual impact: Aggregate downtime costs for the Global 2000 have soared 50% in two years.

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NEWS

43% of enterprise AI initiatives may fail as leaders face shrinking timelines for impact

HCLTech has released findings from its latest Enterprise AI Market Report, The AI Impact Imperatives, 2026, highlighting a growing execution gap as enterprises race to scale AI while facing mounting pressure to deliver results within increasingly compressed timeframes.

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NEWS

Zendesk reveals autonomous service workforce

Zendesk has outlined a new AI-focused strategy for customer service centred on combining AI capabilities with human support workflows to improve operational efficiency and service delivery.

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Hammerspace and Cloudian have formed a partnership to deliver a cutting-edge solution for managing...
Red Cactus and Tollring launch AI conversation analytics to support CRM integration across over 200...
Parcel delivery provider to use IMImobile’s communications platform, IMIconnect, to orchestrate...
Exploring the integration of micro data centres near substations to meet the rising AI demands with...
New research from Okta finds that workers want the power to choose, but some do not believe their...
Despite two years of heavy investment in digital transformation to survive the pandemic, the new...
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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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