Michael Ćaćić-Escalera, Director of Pax8 Academy, Pax8, discusses the importance of MSPs and other channel organisations ensuring a constant programme of upskilling – both in terms of the technologies they are selling to their customers and the development of the skills required to develop and grow their businesses to best meet end users’ expectations. Indeed, in such a dynamic IT sector, ongoing upskilling has never been so important, and Pax8’s own Beyond EMEA 24 event is a great education opportunity later this year.