Ping Identity doubles down on partner strategy

Ping Identity has introduced its newly redesigned Nexus Partner Programme, which includes enhanced offerings, go-to-market opportunities, and benefits for partners of all types. The new programme rewards and recognises partners for their deep knowledge of Ping’s solutions, empowering them to deliver the level of expertise, experience, and results that exceed customer expectations.

“We would not be where we are today without our partners and customers,” said Andre Durand, Ping Identity CEO and founder. “Our revamped programme will enable us to fully embrace the dynamic needs of all partners, allowing them to continue delivering exceptional customer experiences and outcomes. With Ping, you’re not just our partner – you’re an integral part of our mission to secure every interaction and redefine trust for a digital world.”

Ping’s redesigned programme fully embraces the needs of its dynamic partner ecosystem, including resellers, GSIs, RSIs, service providers, and technology partners. The programme consists of the following three pathways to enhance clarity, flexibility, and value for its partners:

Sales Endorsed Pathway: Focuses on partners who drive sales by reselling Ping licenses, providing them with sales support and go-to-market resources to accelerate growth.

Delivery Approved Pathway: Designed for select system integrators and service providers who deploy Ping solutions, ensuring the right level of delivery teaming for expert implementation, seamless integration, and successful customer outcomes.

Technology Innovation Pathway: Structured for technology partners developing product integrations and integrated solutions to further extend our combined ability to meet customer business objectives.

Additional investments driving Ping partner success include:

A Knowledge Framework Tool which enables partners to access technical and advanced technical product training according to their preferred level of expertise.

A robust Partner Delivery Readiness framework, equipping partners with repeatable methodologies, shared delivery models, and best practices to ensure consistent, high-quality deployments that reflect Ping’s standards.

A reimagined partner portal to create a more intuitive, efficient, and partner-friendly experience.

Alongside the revamped programme, Ping is launching its Partner Advisory Board, a strategic initiative designed to strengthen collaboration and drive mutual success. This Board brings together key partners and Ping leaders to create a shared vision for the future, aligning on evolving go-to-market strategies, product innovation, and joint marketing solutions.

Durand added: “Through the Ping Partner Advisory Board that will launch soon, our partnerships will continue to remain strong, our solutions will stay ahead of industry needs, and our collective growth will accelerate at a fast pace.”