Expert Opinions | Digitalisation World

Bookending innovation – the 50 years of technology between two great eras of change

Published in Digital Business

In 1968, Stanley Kubrick’s cult classic, ‘2001: A Space Odyssey’ premiered to a world embracing technological change. As Kubrick tested the boundaries between past and future on the big screen, the world witnessed the launch of Apollo 7 on the small screen, as the first manned Apollo mission...

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Make an impact in the real world with Digital Twins

Published in Digital Business

Models so accurate they’re a digital twin of the product you’re creating can help you throughout the design and development process. 1D models can help you determine the best architecture for your multi-physics system, 3D models can help you design into the details, and testing can help you...

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Is your automated technology a threat to customer relationships?

Published in Blockchain Digital Business Everything AI Internet of Things Machine Learning Orchestration + Management Tools Robotic Process Automation Virtual + Augmented Reality

We’ve all been there: trying to call our bank, GP, or utility provider, and having to press an infinite number of keys to get through to an automated voice that will make us wait on the line while letting us know that we’re number 20 in the queue. Companies claim that automating communication...

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Overcoming the identity crisis – how effective customer identity resolution is powering a more insightful customer experience

Published in Digital Business

Richard Foster, UK Managing Director at LiveRamp discusses how identity resolution is changing the measurement of marketing campaigns through a data-driven, customer-first approach.