Inside Inforcer’s view on MSP evolution in the Microsoft AI and security era

Wednesday, 22nd April 2026 Posted 2 hours ago in by Sophie Milburn

In this interview, Jack Cooke, Senior Director of Global Partner Programs at Inforcer, discusses how MSPs are evolving in response to AI, security and the growing complexity of the Microsoft ecosystem. He explores the shift towards consolidation, compliance-led security, and service-based models that help partners simplify delivery and scale effectively. Cooke also shares how modern partner programs must go beyond rebates to deliver real operational value and enable MSP differentiation.

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