Tuesday, 7th April 2020

Artificial intelligence predicts the impact of retail promotions

When a major food and beverage retailer decided that it needed more insight into the impact of its customer-facing campaigns as well as a way to develop more targeted promotions, the organization turned to Capgemini to develop a solution. Capgemini worked with its partner to implement an artificial intelligence-based predictive model to forecast campaign success rate and define return on investment measurement frameworks.

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