Westcon-Comstor, a global technology distributor, has appointed Olya Scekaturova as Vice President of Regional Sales for the UK and Ireland (UKI). She has experience across cybersecurity, networking, and hybrid cloud solutions.
Olya Scekaturova is a technology and IT channel executive who joins from Black Box, where she previously served as Vice President for UKI and Europe. Her career also includes leadership roles at Computacenter and Insight Enterprises, with more than 15 years of experience in sales and technology services leadership.
She has experience in revenue growth initiatives and in leading large-scale transformation programmes. She is a certified change management practitioner and is also involved in promoting STEM education.
In her new role, Olya will focus on supporting growth across the UKI region by developing engagement with partners and vendors. She will oversee a newly integrated UKI sales operation, aligning the Westcon and Comstor teams as part of the broader European go-to-market strategy.
She works alongside a team that includes John Nolan, Senior Director, Vendor Sales. The structure is intended to support a coordinated approach to sales across technologies and regions.
For partners, the model provides defined ownership, coordinated coverage, and visibility of opportunities. For vendors, it provides a single route to market across the region.
The sales model follows the appointment of Stéphane Reboud as Senior Vice President, Sales, Europe, to whom Olya Scekaturova reports. It is part of wider changes to the company’s European sales and go-to-market approach aimed at aligning operations with evolving partner and vendor requirements.
