Hammer launches AI Works Programme for partner-led AI delivery

Hammer AI Works is an end-to-end ecosystem designed to support AI adoption across organisations.

  • Friday, 17th April 2026 Posted 2 hours ago in by Sophie Milburn

Hammer has unveiled Hammer AI Works, a strategic initiative designed to support businesses and partners in navigating the complexities of artificial intelligence and realising business value.

While interest in AI is high, achieving a return on investment remains a challenge. Many organisations encounter issues related to fragmented data, skills shortages, and complex infrastructure. Hammer AI Works is intended to address these factors through an integrated AI ecosystem.

Hammer AI Works brings together a community of vendors, resellers, integrators, and AI consultants, aligning the expertise and technology required for AI deployment. The programme is structured to reduce complexity and support end-to-end AI delivery across the ecosystem.

A central component of the initiative is the Hammer AI Works Portal, which serves as a hub for partner collaboration, knowledge sharing, and opportunity development within the AI landscape.

Hammer AI Works includes an enablement framework designed to support partners at different stages. Components include:

  • Dedicated AI specialists across alliances, sales, and technical strategy
  • Pre-sales solution architects to support solution design and development
  • Access to data science and AI consultancy networks
  • Vertically aligned ISVs providing industry-specific use cases
  • Integration and deployment support via the Hammer Integration Centre

The Hammer AI Works Laboratory enables partners to:

  • Conduct live demonstrations and validate AI use cases
  • Engage customers through practical use cases
  • Develop and test AI solution design and delivery

The laboratory provides an environment for testing and validating AI architectures prior to full-scale deployment.

Hammer AI Works is supported by partnerships with AI consultancies, providing expertise in data science and AI development. These collaborations are intended to support AI initiatives from strategy through to implementation and optimisation.

The programme combines community, technical capability, and commercial support, providing organisations with access to:

  • Strategic advisory from specialists across sales and technical functions
  • The AI Works Portal for collaboration and opportunity development
  • Laboratory environments for proof-of-concept testing
  • Integration support through the Hammer Integration Centre
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