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Keepit, a cloud-native data protection provider, has announced an expanded global channel organisation, helping demonstrate its commitment to fostering growth through its partnerships. Under the guidance of Jan Ursi, Global Vice President of Channels, the setup is designed to ensure partners remain the focal point of Keepit's market strategies.
The new structure assigns regional oversight for Southern Europe, Northern Europe, and the Americas. This seeks to bring channel expertise and regional insights, aiming to strengthen Keepit's presence and offer consistent yet adaptable support to partners.
Keepit aims to operate through a 100% channel-led market approach, collaborating with value-added resellers, managed service providers, and strategic alliances. The goal: to establish a cohesive global framework that facilitates enablement, joint marketing, and collaborative sales, while granting regions flexibility to cater to local dynamics.
"At Keepit, being partner-friendly isn’t just a slogan — it’s our culture," Ursi emphasises. The strategy reinforces the company’s partner-led approach to SaaS data protection.
Cyril VanAgt leads efforts in Southern Europe and DACH, fostering local ecosystem growth. Emphasis is placed on region-specific campaigns and a structured Partner Academy programme, already piloted in Paris, with plans for further rollout.
In Northern Europe, led by Alex Walsh, the strategy revolves around strengthening key partnerships. A data-driven approach, consistent enablement, and media engagement are considered key to scaling successful collaborations.
Over in the Americas, Jill Miracle ensures the strategic focus remains steady, aiming to leverage Keepit's global Partner Academy tracks to keep partners informed and equipped.
With this global strategy in place, Keepit's channel organisation aspires to scale and grow symbiotically with its partners. By 2026, the plan includes further partner recruitment, enhancing certifications, and intensifying joint marketing across vital markets. The ultimate goal is to empower partners to build reliable and sustainable SaaS data protection practices.
