Subsea cable and data centre operator Global Cloud Xchange rebrands as FLAG

Global Cloud Xchange has announced its rebrand to FLAG. With strong continued investment, FLAG looks to maintain its growth and status as one of the largest privately owned, global subsea cable operators. Following the rebrand, the company’s Managed Services division will continue to operate under its existing name of GCX Managed Services.

Connectivity solutions to address global demand

FLAG provides end-to-end, high-speed digital connectivity solutions. These include flexible leased capacity, dark fibre and Layer 2 & 3 services for hyperscalers, telecom carriers, OTT content providers, new media providers and enterprises via an interconnected platform of seven subsea and six terrestrial cable systems.

The company serves clients in over 180 countries, operating a diverse global network across key routes, powering the global telecommunications backbone with a unique infrastructure that spans Asia, the Middle East, Europe and the USA. This network ensures route redundancy and diversity for mission-critical dataflows, providing reliable connectivity and neutrality in hard-to-access regions, all while being engineered for optimal reliability, availability and continuity. To enhance the network capability and address the growing demand for data processing and storage, FLAG also provides modular data centres, offering scalable, resilient solutions for high-performance computing deployments where customers need it most, from the network edge to cable landing stations and across multiple geographies.

“FLAG represents our renewed commitment to global connectivity," said Carl Grivner, CEO of FLAG. "Working closely with our clients, we are constantly upgrading and expanding our network to stay at the forefront of technological developments and meet evolving market demands. This ensures our clients receive the most advanced connectivity solutions, enabling them to scale, secure and optimise their data in an increasingly interconnected world.”

Strategic priorities

FLAG has shown strong year-on-year growth and has recently signed several material investments to enhance its Middle East and intra-Asia subsea capabilities. The rebrand is linked to FLAG’s focus on pursuing its long-term goals and prioritising investments across more geographies through subsea, edge data centres & cable landing stations.

Overlaying these strategic pillars, FLAG is further developing its technology solutions to create customer-tailored propositions as demand for data traffic rises amid the growth in content, artificial intelligence (AI) and digital services. With global expertise, FLAG covers the US, Europe, Middle East and Asia markets. The company will continue investing in digitisation to advance its customer offerings and deliver innovative solutions across the globe.

Grivner continued, “This rebrand of FLAG allows us to move forward with a clear vision and the flexibility to innovate and invest in our infrastructure in ways that provide unparalleled value to our customers and partners. With strong backing from our Board and 3i Infrastructure we are committed to delivering market-leading, high-performance solutions across the globe.”

FLAG is run by a highly experienced management team, with Carl Grivner leading the company as CEO, supported by Brice Evin as CFO, Brad Kneller as CNO, Paul Abfalter as CS&RO, Nadya Melic as VP – Product and Marketing and Asif Ghani – VP – Edge Data Centre Services. Both FLAG & GCX Managed Services will be jointly supported by the collective management team that includes Edward Parkin - General Counsel, Giancarlo Ferro - CIO and MU Khan – VP of Human Resources.