Westcon-Comstor to distribute AWS solutions across Europe in strategic expansion of cloud offering

Westcon-Comstor has formed a strategic expansion of its cloud offering for channel partners by signing an agreement to become an authorised Amazon Web Services (AWS) distributor for Europe.

The distribution agreement covers the entire European Economic Area (EEA) plus Switzerland and the UK & Ireland (UKI), creating significant growth opportunities for Westcon-Comstor partners across more than 30 countries by giving them access to the AWS market-leading portfolio of cloud products and solutions.

Major markets including Benelux, France, Germany, Italy, Nordics, Spain and the UK are covered by the agreement.

Westcon-Comstor will utilise its cloud capabilities, providing partners with comprehensive support designed to accelerate their AWS success. This includes helping partners to develop their AWS go-to-market strategy, access AWS funding programmes, and build technical expertise through enablement.

The distributor will establish a dedicated AWS cloud business unit in Europe, with a centralised centre of excellence. In-country sales, pre-sales and marketing teams will complement partner recruitment and enablement strategies and data-driven demand generation programmes.

Harnessing the expertise of Rebura, the AWS Premier Tier Services partner that it acquired earlier this year, Westcon-Comstor will empower partners to provide a comprehensive suite of AWS services to their customers, spanning migrations, modernisations and managed services. Rebura will support partners with technical guidance and hands-on expertise through flexible engagement models, giving them immediate access to in-demand AWS capabilities.

The European distribution agreement will focus primarily on driving end-user adoption of the AWS portfolio in the SMB and public-sector domains. It builds on Westcon-Comstor’s existing collaboration with AWS in Asia-Pacific (APAC), where it is an authorised AWS distributor and in 2023 achieved AWS Security Competency status.

Meanwhile, the AWS Marketplace programme launched by Westcon-Comstor earlier this year continues to gain momentum through the addition of new partners and independent software vendors (ISVs). A key pillar in Westcon-Comstor’s AWS strategy, the programme equips partners with a simplified and streamlined route to transacting on AWS Marketplace while enabling vendors to grow their AWS Marketplace business.

“Our vision is to be an AWS distributor of choice, and this Europe-wide agreement represents a major step forward on that journey,” said David Grant, CEO at Westcon-Comstor. “We’re proud to have built a unique, comprehensive AWS framework, providing partners with the expertise and support needed to accelerate their cloud business growth and ensure success in the AWS ecosystem. We look forward to further expanding the AWS presence and footprint across Europe, unlocking fresh opportunities for our partners and leveraging insights from our successful collaboration in APAC.”