Thursday, 20th February 2020

Businesses want better mobile data

98% say improved mobile access would benefit business outcomes.

Domo has released new research that finds business executives want greater access to company data on their mobile devices to power digital transformation across the enterprise. In fact, 98% of respondents believe that improved mobile access to decision-making data would benefit business outcomes.

Decision makers increasingly use mobile devices to conduct business but they often struggle to access the most up-to-date information while on the go. According to the study conducted by Dimensional Research, 96% of teams say it would help decision-making if stakeholders at all levels of the organization had access to up-to-the-minute data on their phones. 87% want to instantly share reports with their team and collaborate on their phones.

According to 2018 McKinsey & Company research1, deployment of mobile internet technology has emerged as the most impactful technology deployed in successful digital transformation efforts across organizations of all sizes. McKinsey’s research found that 68% of organizations that deployed mobile internet technologies reported successful digital transformations compared to 53% of companies that did not.

Other key findings about decision-making data on mobile devices from the Dimensional survey include:

  • There is no longer a stigma about bringing your phone to a meeting. The vast majority of data-driven decision makers (91%) have access to their phones in face-to-face meetings. And there is no difference between executives and non-executives (both 91%).

  • Decision-makers want better mobile apps. An overwhelming majority (95%) would do more data-driven tasks from their mobile devices if apps were better. Some of the key hurdles that business leaders highlight include having reports that are not conducive for viewing on a mobile device (56%), security policies that keep them from accessing the apps they want (42%) and overcoming fears that colleagues will judge them for being on their mobile phone (20%).

  • Companies are increasingly dispersed — and so are executive teams. About two-thirds (65%) of data-driven decision makers report that their companies have become more geographically dispersed in the past ten years. As companies become more dispersed, the importance of sharing data increases. At companies where the number of offices is expected to increase dramatically, almost all (95%) agreed that they want to instantly share reports and collaborate from wherever they are.

“When teams have immediate access to their data, they can make better and more timely decisions,” said Josh James, founder and CEO, Domo. “The global mobile workforce2 is expected to reach 1.87 billion workers by 2022, and Domo is the best and easiest platform for customers to have the same experience with real-time data on a mobile device as they do on their laptop. Business leaders are spending more time away from their desks so that means they need data on their mobile devices to make key decisions on the go.”

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