Acxiom brings to the partnership a strong foundation in the ethical, responsible and compliant use of customer data for omnichannel marketing and unparalleled expertise in client data management, marketing capability assessments, ethical data sourcing and curating its own highly effective data products for almost fifty years.
Data Compliant brings independence and in-depth policy expertise, assessment experience on business readiness for the new EU Regulation and deep experience embedding effective corporate data governance and accountability within an organisation.
Together, Acxiom’s experience and practical expertise in data management along with Data Compliant’s skillset and policy expertise will ensure that businesses have the right policies, procedures, technologies and tools needed to generate a combined practical and technical roadmap that helps accelerate and ensure GDPR readiness across an enterprise.
Businesses around the world controlling or processing personal data for Europe must take notice now and act ahead of the impending regulation, otherwise they risk costly investigation and potentially serious reputational and financial consequences. There are a lot of questions that have not been answered and companies, therefore, need guidance on how to handle the risk and assess the full impact of GDPR across an entire business structure as this guidance evolves.
Jonathan Carter, Managing Principal and Head of Customer Strategy at Acxiom comments, “GDPR is a major disruptor and will fundamentally change the governance landscape for data controllers, processors and suppliers, impacting each company operating across the EU and beyond. Acceptance needs to turn into action as GDPR will transform how companies must manage personal data, given the significant legal and operational requirements. This partnership will not only help organisations choose the correct approach, but also navigate through the complexities of the regulation in a way that’s right for them.”
Victoria Tuffill, Managing Director at Data Compliant Ltd said, “While a lot of voices are advising on GDPR, from legal to management consultancies, we are finding that the advice only goes as far as highlighting the issues, rather than providing practical steps and an action plan for the specific implementation that businesses have to take. Our approach is to offer bespoke business assessments, so companies can tackle the operational infrastructure needed to be compliant. Acxiom is the perfect partner to help us deliver these solutions.”
