Ovum reveals 90% of organizations are putting their futures at risk by not adapting to customers

Preliminary research by Ovum shows that 90 percent of organizations are at risk of becoming irrelevant to their customers unless they can learn to adapt much faster and in ways that customers value. While CRM systems are prevalent, businesses are being held back by slow decision cycles, a lack of workforce engagement, operational and channel silos and a serendipitous attitude toward innovation.

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Enhancing the dining experience for McDonald’s Belgium

McDonald’s Belgium partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations across Belgium.

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