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Can data help retailers to understand the modern consumer?

With multiple different issues driving purchase and shoppers using different technologies to buy products, Uwe Weiss, CEO at Blue Yonder, asks how retailers can ever predict customer behaviour?

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Time for a Data Spring Clean?

With GDPR in the air, an information audit could stop your business hoarding data it will never need, says Dave Nicholson of Axial.

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Enhancing the dining experience for McDonald’s Belgium

McDonald’s Belgium partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations across Belgium.

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