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Can your customer data platform facilitate the right decisions?

Data may be expanding exponentially, but this expansion in itself is not the be-all and end-all. Data is very important, but only because it enables organisations to learn more about their customers and offer them a better service. Therefore – and this is crucial – data allows organisations to make much better decisions. But can the data platform companies are currently using facilitate the right decisions? A recent discussion opened my eyes to some real issues about data use and where some...

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The Value of Little Big Data in Transport & Logistics

The internet of things (IoT) is finally providing the logistics and transportation industry with a comprehensive solution for managing goods at every step along its logistics networks. Representing the latest in IoT technology, smart logistics solutions have the power to transform the modern supply chain as we know it. With the global supply chain and logistics market rapidly growing and set to exceed $15 trillion by 2024, the industry can now visualise and manage critical goods from anywhere,...

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Now is the time to unleash the power of big data

According to an Accenture study, 79% of enterprise executives agree that companies not embracing big data will lose their competitive edge, with a further 83% affirming that they have pursued big data projects at some point to stay ahead of the curve. Considering that data creation is on track to grow 10-fold by 2025, it’s crucial for companies to be able to process it more quickly, and meaningfully. By Eltjo Hofstee, Managing Director, Leaseweb UK.

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Big data: Fuelling change in the vehicle architecture

Did you know that autonomous vehicles are now the largest producer of data in the world? asks Christian Schäfer, Director Electrical and Electronic Systems, Aptiv.

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Breaking down the barriers of unstructured data

Businesses today are dealing with increasing volumes of data, not all of which resides in a standard database. In fact, 80% of business data is unstructured, tending to be human-generated and taking the form of emails, word documents, reports and PDFs, as well as external data such as that created by the Internet of Things and social media. With such a variety of formats and structures, and often holding a higher level of vital information than structured data, storing, processing and analysing...

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Enhancing the dining experience for McDonald’s Belgium

McDonald’s Belgium partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations across Belgium.

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