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The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article explores how AI is reshaping priorities at every level, with businesses under increasing pressure to move faster and prove impact sooner. The real challenge isn’t adoption; it’s turning innovation into measurable returns.

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The 2026 Memory Crisis: Why Your IT Refresh Just Hit a Speed Bump

By Danny Kirby (Senior Account Director at Cameo Services) and Iain Burton (Strategic Account Director at RTK Group).

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Solve 2015: London - Andy Williams, Rackspace

Solve London - How Great Support Matters in a SaaS World.

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